Re Sydney worked with ActionAid Australia on a campaign to recasting women in crisis zones from victims to leaders. By taking a symbol of crisis – the exclamation mark – and flipping it. The name Arise was chosen as it not only speaks to the ascendance of women, but has the brand symbol right at its heart. The brand plays with the idea of flipping, transforming well known phrases and coming to life in motion.
Creative Director: Shannon Bell
Associate Creative Director: Nerida Murphy
Designers: Megan Schierhout, Sumita Maharaj
Writer: Amy Scott
Strategist: Alistair Stephenson
Account Director: Hilary Smith